Dr. Zenovia has seen your significant other’s comments on social media- you're stealing their skincare! A skincare routine isn’t just for women. And men also deal with hormonal skin concerns including acne and aging. Having a daily ritual to take care of your skin will feel great and help you age gracefully. We understand that building a skincare routine can seem daunting so Dr. Zenovia took the work away and built one for you!  

However, it’s important to note that topical skincare isn’t the end all be all. Skin issues must be treated from a 360 holistic and comprehensive perspective, taking diet and other lifestyle factors into account. If skin issues persist and topicals don’t seem to be helping after three months of usage, consult a board-certified dermatologist who can provide in-office skin treatments and prescription medications.  

Morning Skincare Routine for Men  

A morning skincare routine should consist of four simple steps including cleansing the skin, treating any skin conditions, moisturizing, and protecting from the sun’s harmful rays.  

Step 1: Cleanse- Cleansing in the morning is imperative to wash away any bacteria that built up on the skin while sleeping. Beyond hygiene, cleansing allows for better absorption of the products you apply afterward. Simply wet your face with cold or lukewarm water and apply a nickel-sized amount of cleanser to your facial skin using circular motions. Spend about 30 seconds working the cleanser into your skin and end by rinsing your face and patting it dry with a clean towel. If you have acne-prone skin, Dr. Zenovia recommends opting for a face wash with benzoyl peroxide. If you have combination or dry skin, a hydrating cleanser will help brighten and nourish your complexion.

Step 2: Treat- Next, treat the skin based on your current skin concerns. If you have acne, directly apply a spot treatment to any flare-ups. If you have dark spots, ingrown hairs, or dull skin, using a brightening toner with Vitamin C can help condition and visibly even the skin’s texture and tone. Apply 2-3 drops of the toner on a cotton pad and gently rub the product onto the face and neck. Give the skin about 30 seconds to absorb these treatments before moving onto the next step. Using targeted treatments isn’t a necessity but are the cherries on top to treat any skin issues.  

Step 3: Hydrate- Follow up by applying a nourishing moisturizer. Moisturizers protect the skin against irritation and dryness. Even oily skin types can benefit from using a lightweight hydrator. Dr. Zenovia’s Aloe Vera Blemish Soothing Moisturizer has an ultra-light, oil-free formulation that helps reduce the appearance of redness and promotes the look of an even texture and tone. For combination and dry skin types, Dr. Zenovia’s Peptide + Ceramide Repairing Moisturizer contains a unique combination of bio-equivalent ceramides, potent humectants, and emollients that help attract, retain, and distribute moisture to fortify the skin’s protective barrier. To apply moisturizer, Dr. Zenovia recommends taking a nickel-sized amount of product, warming the product with your hands, and covering your face and neck with the moisturizer until fully absorbed.  

Step 4: Protect- Lastly, apply sunscreen daily that contains a minimum of SPF 30 to protect against sun damage. Dr. Zenovia’s Vitamin C Brightening Moisturizer SPF 30 provides transparent nano zinc-oxide broad-spectrum mineral protection from harmful UVA/UVB rays.  

Nighttime Skincare Routine for Men  

Throughout the day, our skin gets exposed to pollutants, UV rays, dirt, and bacteria. A nighttime skincare routine ensures that your skin is clean and nourished before hitting the pillow.  

Step 1: Cleanse- Using a cleanser at night will remove any dirt or excess sebum from the skin. Choose a cleanser based on your skin type and current skin concerns (oily, acne-prone, dry, etc.) 

Step 2: Treat- Similar to using treatments in your AM skincare routine, nighttime treatments serve to target any specific skin concerns. Dr. Zenovia’s top treatment product that should be reserved for evening use is retinol. Retinol increases the cellular turnover rate of keratinocytes and is one of the best ingredients to fight acne, brighten and smooth the skin, and reduce the appearance of fine lines and wrinkles. Dr. Zenovia’s Advanced Retinol Night Repair Treatment helps support collagen synthesis and deeply penetrates the epidermis through a unique micro-polymer delivery system to support cellular turnover. “It is super effective, stable, absorbable, and lives up to its claims,” Dr. Zenovia says. “By helping to prevent follicular plugging, it is a miracle drug for acne and preventing the breakdown of collagen.” 

Note from Dr. Zenovia: It’s important to note that you will not see overnight results with retinol. It may take up to two months of consistent application to see a reduction in acne, fine lines, and dark spots.    

Step 3: Moisturize- Lastly, fight against water loss and dryness by applying a rich, hydrating moisturizer. Our skin cells work to renew and repair themselves overnight so hydration is imperative for protecting the delicate skin barrier.  

Male Friendly Hormonal Skincare  

Dr. Zenovia’s topicals all contain a phytoestrogen skin technology that essentially regulates the skin and provides constant hormonal support so that you won’t experience hormonal fluctuations on the epidermis. Estrogen has systemic effects on the body and cannot be applied directly to our facial skin. To receive the skin benefits of estrogen without actually applying estrogen on the skin, Dr. Zenovia created the REG-ulate360 Complex™ with a phytoestrogen. Phytoestrogens are a natural compound found in some plants and plant-based foods. Their chemical compound structure is similar, but not identical to the human estrogen molecule. The phytoestrogen molecule mimics the effect of human estrogen on the skin without systemic effects. 

Phytoestrogens have proven to be safe to apply to the skin and work only locally- they do not get absorbed into the tissue. The REG-ulate360 Complex™ contains Geinstein, a safe, plant-based phytoestrogen in its pure form that has a very potent effect locally. In combination with a medical-grade blend of powerful antioxidants, this proprietary skin technology provides the skin with hormonal support. 

Estrogen is known as a female hormone, but Geinstein’s estrogen-like effects will not negatively affect men. “This molecule is not absorbed systemically. It will not go into your skin, down your bloodstream, and into your testicles”, Dr. Zenovia says. “This technology stays in the skin without any downstream effects. If we were to put a high dose, pharmaceutical-grade estrogen on a male’s skin, those molecules are made small enough to act on the bloodstream and have a hormone-like effect. Plant-based phytoestrogens, however, do not go systemically into the tissue”. Phytoestrogens are at the right concentration and do not have enough of an estrogen effect where they would cause downstream hormonal effects inside the body. It’s also important to note that men also have estrogen in their bloodstream. “I have seen so many men benefit from the REG-ulate360 Complex™ complex”, Dr. Zenovia shares. “If there were downstream effects, it wouldn’t be sold over-the-counter.” 

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